In Chinese culture, it is believed that a person's fortune can be determined by various factors, including their name. Similarly, companies also believe in the importance of choosing a good name that will bring them prosperity and success. In this article, we will explore the meaning behind the English name of a company and its impact on its fortune. Let's take "Bright Future Inc." as an example. The word "bright" in the name signifies positivity, optimism, and intelligence. It is a highly desirable trait that most people want in their lives. Therefore, the word "bright" is seen as having a positive influence on people's perception of the company. It conveys the message that the company has a positive future ahead, and it is a reliable and trustworthy organization. Similarly, the word "future" in the name suggests that the company is forward-thinking, innovative and always focused on the future. It implies that the company is likely to succeed in the long term and is committed to staying ahead of the curve. Overall, the name "Bright Future Inc." is considered to have a positive connotation, and it is believed that it would bring the company good fortune. On the other hand, some company names may have negative connotations that could cause bad luck. For instance, the name "Black Death Corporation" might sound ominous, creepy, and even morbid. It could create fear and evoke negative emotions in people, leading to a general negative perception of the company. In such cases, it is likely that the name would not help the company to succeed. In conclusion, while a company's success is determined by several factors, including its strategy, leadership, and workforce, its name also plays a crucial role in its fortunes. A company's name should be memorable, strategic, and meaningful. It should convey the right message and leave a lasting impression on people. By choosing a name that resonates positively with people, a company can enhance its reputation, build trust, and ensure its success.